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I'm looking for hard facts/statistics, preferably referencing other dating website's ROI from banner ad campaigns.

Some statistics that would be good to have include a) What is the average click through rate for banner ads within the dating (preferably international dating) market, b) What percentage of people who click a banner ad create a free profile c) What percentage of people who click banner ads and/or create free profiles actually become paying members of a service, and d) What is the average total revenue generated from each paying member before they quit (maybe they pay for 2 months, 3 months etc). Corante.) more detailed analysis of these figures is given here. ABC Dating has placed banner ads on general websites.

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The data has been gathered from such sources as blogs, online newspaper and magazine articles, company financial statements, company advertising information packages, the actual dating service website, and multiple website measurement services.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.This page is an attempt by me to organize the vast majority of online dating related statistics and facts available on the Internet.Almost every week there seems to be a new statistic produced that tries to top the last one.




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